In collaboration with City of Graz / Austria
Team
Max Bankhamer
Role
Research
Analysis
Ecological Report
Brand Identity
Illustration
Mobile app
Marketing concept
Type
Service Design
Design Ethnography
Participatory Design
Co-Creation
CORE solves the problem of E-waste by making customers aware of the problem and encouraging them to act.
As a society, we have an immense turnover of electronic devices. This is partially due to an increase in new technology, making older devices irrelevant, and also due to the natural wear and tear our devices experience. The lifespan of electronics is predicted to be 11.8 years for a laptop, 6.5 years for a desktop computer, five years for a tablet and only two years for a smartphone.
These short lifespans cause a high amount of e-waste. The United Nations University reported that in 2016, the yearly worldwide accumulation of e-waste had reached 49.3 million tons. By 2021 it’s predicted this number reaches 57.5 million tons.
HOW MIGHT WE INSPIRE & TRIGGER
PEOPLE INTO TAKING ACTION?
A mystery campaign through the city is our approach of getting people interest into the topic. Small steps so people don’t feel overwhelmed by the topic is a psychological move do. Different billboards, but also influencers who start talking about it, is our strategy to get people from young to old.
